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Are you a Learning Organization? How to Resonate with Today’s Members

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How, what and why your organization learns have implications far beyond the kind of information you accumulate. They are indicators of its true focus and character, and it potential for competing successfully in the knowledge age.

In our research we discovered that it was 8 such indicators of behavior and thought, rather than what an organization said, that revealed its true market personality and focus: assessing challenges; learning; resource allocations; leadership and decision-making; values and assumptions; relationships and measures success. On the basis of these indicators we grouped organizations into three personality types along a continuum, with bureaucratic, product and supply focused organizations at one end of the continuum and demand-focused, entrepreneurial organizations at the other end. Not surprisingly the latter were the ones growing and succeeding in our unpredictable and fluid environment. Bureaucratic organizations operated with a model designed for an environment of predictability, control and stability. Their very DNA was out of sync with their customers’ world and, as a result, they were at a competitive disadvantage.

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