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How To Build A Trustworthy Website | KISSmetrics

See on Scoop.itMarketing Strategy and Business

Excerpted from article:

Every online business wants to increase sales. In an effort to do so, companies will offer promotions, create social media contests, and advertise their brand. All of these campaigns are good, but there’s one less common way that not many people think about that can help reach this goal: building a trustworthy website that consists of two components: reputation and security.

 

Reputation means providing visitors with assurance that your business is a reputable brand, that your customers will get their orders on time, and that you stand behind your products.

 

Security means providing users with a guarantee that your website is secure. We’ll go through some techniques that you can implement to ensure visitor security.

 

REPUTATION:

While discussing reputation, we’ll go through different features that make up a brand’s reputation. As we focus on each one, ask yourself these questions: Could this be a selling point for my brand? Will my customers be impressed by this?

– Customers Served…

– Mentions in Press…

– Testimonials…

– Years of Experience…

– Awards…

– Good Practice Seals…

– STELLAService…

– Social Media Following…

– Free Trials…

– Professional Website…

– Privacy Policy…

– Correct Spelling…

– Detailed Transaction Reporting…

 

 

SECURITY:

The other key to building a trustworthy website is about letting visitors know that your website is secure. If you’re curious as to where you should put your security message, the answer is that it varies from business to business. Some popular ecommerce sites (such as Amazon) don’t need to have a security message on their homepage because they already have a great reputation. SaaS companies may need to mention their security on the homepage due to the nature of their business.

 

If you want a seal for your website, you’ll need to get an SSL certificate. We’ll get into the various certificate providers below.

Once you get a certificate, it will appear in your visitor’s browser…”

 

Each element is analyzed with more information and examples. It’s very interesting. Read full and long article here:

http://blog.kissmetrics.com/build-a-trustworthy-website/

See on blog.kissmetrics.com

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