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Bridging the gap between CMOs and CIOs

See on Scoop.itTocquigny’s Digital Marketing Daily

Sixty percent of CMOs believe the biggest obstacle to connecting with consumers is the missing partnership with CIOs. Here’s why it’s time close the divide.

It’s time to break down the walls between CMOs and CIOs. That’s the message that emerges loud and clear from IBM’s recent survey of marketing executives, which surveyed more than 350 marketing executives across multiple industries and geographies.

In the past, CMOs and CIOs operated in separate silos and never needed each other much. But with today’s digitally empowered consumer firmly in the driver’s seat with every Facebook update, YouTube upload, and mobile app download they make, marketers and their technology counterparts need each other more than ever. They need to come together and form a C-suite power team that blends the science of technology with the art of marketing.

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