Facebook and comScore: “This is how to do social marketing”

See on Scoop.itSOCIAL MEDIA, what we think about!

ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.

Here are some highlights.

You’re more popular on Facebook

Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.

The clear message from Facebook: pay attention to your Facebook presence.

Read more: http://bit.ly/Oyskmu

See on venturebeat.com

Six ways to create great content in just 15 minutes a day

See on Scoop.itSOCIAL MEDIA, what we think about!

Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.

Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!


Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience…

Read more: http://bit.ly/LEiFKi

See on www.businessesgrow.com

Content Marketing Beginners Suggestions for Businesses: Where to Start

See on Scoop.itSOCIAL MEDIA, what we think about!

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.

First, Create a Team

Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.

There is Work to Be Done Before Your Team Begins:

There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.

Read more: http://bit.ly/M0gEc7

See on www.searchenginejournal.com

Creative coders, data artists, designers, and makers create experiments | GAFFTA

See on Scoop.itData is Beautiful

Gray Area Foundation for the Arts brings together the best creative coders, data artists, designers, and makers to create experiments that build social consciousness through digital culture.


A finding about Max/MSP/Jitter, applied to the creation of art and programming: 


Programming can seem rather daunting when you’re a novice. Now, imagine programming for a person that considers their learning style much more conducive to visualizing a process versus seeing in code and plain text. Max/MSP/Jitter helps patch this gap for individuals seeking a dynamic toolset that allows mapping of code, and programming that enables processes to be charted and visualized. Max is predominantly used by musicians and visual artists interested in incorporating sound into immersive and interactive environments, and serves as a fantastic medium for anyone interested in creating music sets that are both dynamic and engaging.

See on www.gaffta.org

10 Project Management Tips for Entrepreneurs

See on Scoop.itBusiness Improvement

Success in business, requires breaking down the mountain of tasks required to be completed, into a series of projects that can be individually managed and fast tracked or slowed down, according to priorities set by the business owner.

Entrepreneurs often lack a good understanding of the discipline of project management, and can often get over-whelmed and become unfocussed, and as a consequence waste time and money, as they try to get traction for their business.

This excellent article, discusses the importance of project management skills for an entrepreneur, and it provides 10 tips to help entrepreneurs to do better in this area.

See on yfsentrepreneur.com

Does Music Makes You Smarter »Infographic – Online College Search

See on Scoop.itEclectic Technology

“Studies show that music has a strong effect on your mood levels and emotions, and also on how you think and your general intelligence. The music you listen to can have a profound effect on your test scores and your ability to quickly process information. And if you’ve ever played an instrument, studies show that you’re already ahead of the curve. Playing an instrument is a great way to test out your creative thinking and push your brain to process information in a new way. The following infographic takes a look at the notion that whether you’re listening or playing, a little music can go a long way.”

See on www.onlinecollege.org