17 Sources of Quick Marketing Content That Are Right Under Your Nose

See on Scoop.itMarketing Strategy and Business

Excerpted from article:

“That’s coming from someone whose entire job is to create content. But if you’re a multi-tasking marketer — creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action — content creation has likely been elevated from a royal pain to a practical impossibility. I mean, maybe you’ll get a blog post written in a couple weeks. If you’re lucky, a new lead generation offer could get pumped out once a quarter.

 

If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you’d like, this is the post for you.

Here are 17 sources of quick content that can help you out in a pinch so you can keep feeding that hungry inbound marketing machine of yours.

 

1) Tap your sales and services teams.

2) Pull from your company collaboration tool.

3) Interview an internal expert.

4) Interview an external expert.

5) Pull excerpts from lead generation content.

6) Bundle your blog content into lead generation offers.

7) Turn written content into visual content.

8) Wax poetic on camera.

9) Screen capture how-to content as you’re teaching it.

10) Write out the steps of your how-to videos.

11) Solicit content from guest contributors.

12) Turn presentation slides into SlideShares.

13) Record presentations.

14) Compile compelling data.

15) Turn everyday tools into downloadable templates.

16) Update offers to align with personas.

17) Set contribution requirements.

 

Each source is analyzed with more information and examples. Read full original article here:

http://blog.hubspot.com/blog/tabid/6307/bid/33615/17-Brilliant-Sources-of-Content-Hiding-Right-Under-Your-Nose.aspx

See on blog.hubspot.com

5 Characteristics of a Strong Mind

See on Scoop.itBusiness Improvement

To be a successful business owner, you definitely need to have a strong mind, yet many business owners do not display the characteristics of someone who possesses one.

There is hope for any business owner not in possession of a strong mind, and that hope comes in the form of knowledge that can easily be applied, in order to strengthen one’s mind to better face the daily challenges of running a successful business.

This  excellent article, identifies Confidence, Courage, Commitment, Control and Purpose as the key elements that go towards creating a strong mind, and it discusses each of these elements in detail whilst recommending ways that anyone can improve themselves in each of these areas.

See on michaelhyatt.com

Inbound Marketing Implementation Process

See on Scoop.itSocial-Business-Marketing

Infographic showing the basics of the Inbound Marketing Implementation Process.

Understanding the power of Inbound Marketing to significantly grow your business is simple; what’s more complicated is understanding the process of attracting visitors to your site and turning them into qualified leads:

What steps do you need to take to get started?

What has to be done each day to keep the process moving?

How do you interact with and manage prospects?

While the execution of Inbound Marketing varies somewhat by client, prospect, industry, etc., the Weidert Group  created an Infographic can be used to understand:

  • What work is foundational
  • What work is ongoing
  • What your prospects will experience moving through the sales funnel

 If you need to step back and get a full overview of Inbound Marketing – what it is, why it works, what steps you need to take to get started – download Weidert Group’s  

A Step-By-Step Guide to Inbound Marketing. http://bit.ly/Tjm2xh

 

By Weidert Group . http://bit.ly/PxFP6Z

Download the Inbound Marketing Implementation Process Infographic. [pdf] http://bit.ly/SMa8p5

Source. http://bit.ly/PLxJY5

See on www.weidert.com

Beyond Your Borders: Promoting Your Business Internationally Using Social Media

See on Scoop.itSOCIAL MEDIA, what we think about!

The aptly named world wide web has opened up new methods of marketing for businesses both great and small. The benefits of localizing company websites to target foreign markets are now widely recognized (Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization) and many businesses now use social media platforms for domestic marketing, but very few appear to be using those platforms to promote their services abroad.

 

For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.

 

Read more: http://bit.ly/MJM7kE

See on www.socmedsean.com

Alla Galleana la Giornata della Creatività si colora di medioevo FOTO – PiacenzaSera.it

See on Scoop.itcreatività

PiacenzaSera.itAlla Galleana la Giornata della Creatività si colora di medioevo FOTOPiacenzaSera.itLa cooperativa sociale Eureka torna ad allestire una grande festa (sarà la terza edizione) finalizzata a stimolare la creatività dei bambini e delle…

See on www.piacenzasera.it